After meeting my Husband in 2013, I moved to England to be with him. Whilst there, I created a blog to share my recipes and creations with the world called – The Ginger Snap.
The blog became very successful, registering thousands of views a day and generating sizable ad revenue and sponsorship.
After moving to San Francisco, I wanted to put my skills to use in a professional setting and started working for a local PR agency.
One of my clients was based out of Seattle and I created relationships with influencers from there. I was able to partner with one influencer on behalf of my client to host a giveaway. The giveaway received 1,457 engagements (734 likes + 723 comments).
This influencer hit received 1,739 engagements (1,575 likes + 164 comments) which was one of my top posts. Creating long lasting relationships with influencers allows for trust and communication which results in collaborations with my clients and their brand.
A video collaboration I did with a close friend. Video is an area I've been trying to improve on recently as I've had a lot of success posting time-lapse video of myself baking. It's clear to see that short format videos are gaining a lot of traction in the social media and ad space.