In 2013, I decided to give up my career as a teacher and move to England. As a way of sharing my adventures with my friends & family back home I started a blog - The Ginger Snap. The blog became very successful, registering thousands of views a day, generating sizable ad revenue and sponsorship.
This led me down the path of social media management and content creation for myself, independent clients and large brands.
After moving to San Francisco, I decided to put my skills to use in a professional setting and started working for a local PR agency and then doing social for a soap company.
Attended & helped execute content at photoshoot for holiday & everyday photos.
Managed & executed a Coachella giveaway that had over 8K entries.
Able to pull in talent for Coachella activation like @RickeyThompson, who was the winner of the 2019 Short Awards Instagrammer or the Year.
A partnership post I did with Macy’s and SunglassHut to show off some Ray-Ban Aviators. This was one of 3 photos that I did for the campaign taken on top of Twin Peaks in San Francisco. I like this picture because I think this looks natural and without reading the caption, you probably wouldn’t know it was an ad, and that is always my goal when working with brands.
One of my clients was based out of Seattle and I created relationships with influencers from there. I was able to partner with one influencer on behalf of my client to host a giveaway. The giveaway received 1,457 engagements (734 likes + 723 comments).
Utilizing cross-platform social media is another great way of reaching an audience you might not otherwise have any influence over. The image to the left was one I cross posted from my Instagram to my Tumblr. I'm not a huge user of Tumblr but cross posting has allowed me to amass 16k followers and led this picture to acheive over 177k notes.
This influencer hit received 1,739 engagements (1,575 likes + 164 comments) which was one of my top posts. Creating long lasting relationships with influencers allows for trust and communication which results in collaborations with my clients and their brand.
My website & Logo: I would never claim to be a website or graphic designer but I feel very proud of the little site you're reading this portfolio on. It has received many compliments from my customers and peers alike asking how they can get a similar one. The design is simple but clear and effective.
This was a flavor board I made to advertise my donut business that generated a lot of response with 1000 likes and over 100 comments. I think people responded so well because of the bright colors and the simple names written underneath. Using Photoshop I was able to bring out the colors I wanted to pop more while still retaining the integrity of the image. It helps to pull you and keeps your attention and you start to think about which one you'd choose for yourself. After this was posted I noticed several other businesses attempt to recreate something similar. The use of the unique hashtag is also something I like to employ as it allows users to see more of the same content from you and is a good way to engage new followers.
A video collaboration I did with a close friend. Video is an area I've been trying to improve on recently as I've had a lot of success posting time-lapse video of myself baking. It's clear to see that short format videos are gaining a lot of traction in the social media and ad space.